While KKR might see some sponsors pulling out of the team for IPL 3 after their abysmal performance in South Africa, the IPL itself might see a lot of new corporates in their kitty.

This commercialisation of cricket has made a lot of “early” cricket enthusiasts lament about using brand-names as adjectives before a six, a four or a wicket! So, every time Robin Jackman shouts out “It’s another D L & F” for a Yusuf Pathan six and Ravi Shastri says, “Another Citi Moment of success” for a Suresh Raina blinder, the purists roll in their graves. I, for one, would like to call myself a purist, but a purist who enjoys cricket in all forms! And this blogger sees no harm in calling out these brand names! For one, calling a six, “A DLF Maximum” is much better than calling it a “Haywards 5000 Club Soda Solid Six!” Most of the little who read my blog wouldn’t have a clue of the latter! Well, that’s what the commentators “barked” in ICL! And by the time the Hindi commentators finished saying that long ‘paragraph’, you could be watching another “Haywards 5000 Club Soda Solid Sixer!”

IPL is all about cricketainment – cricket married with entertainment. And any fool would be able to tell you that neither cricket nor entertainment can survive without the corporate money! And there’s little doubt IPL entertains! And in a big way! Many call it a circus! For IPL followers like me, it’s a festival. Time to unwind after a hard day at work! And for a multi-mega buck event like IPL to survive, you need the DLFs, the Citis, the Vodafones, the Hero Hondas and the Fly Kingfishers! Call it an unholy marriage or a marriage borne out of compromise and compulsion, it’s, however, still a successful marriage, the gross product of which is a 40-odd day carnival!

Perhaps the only complain I’d have about IPL is over focus of television cameras (and commentators at times) on Lalit Modi! Surely a case of “you got to please your boss” to stay where you are (in this case, South Africa). But what’s a carnival without a few fingers being pointed? “Purists” would do well to bear with some commercialisation and instead focus on some good cricket being played at the IPL! So, just enjoy those DLF Maximums and those Citi Moments of Success!


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